Walleco
Fall 2021
This is a speculative company called Walleco. The project brief was to create a company whose goal was to create a healthy city. There were three themes to work with and I chose to focus on environmental equality. Walleco was created to provide at-home gardens to communities and individuals with limited lawn space. To do this I developed a system of gardening through the usage of all gardens that hang on the side of the building through recycled pallets that big businesses throw away.
For this project, there was a pitch competition involved that has us create a detailed workup of what the company would include. The element in this presentation included an infographic containing the research we did for the company, the personas of the user testers, the overall logo, and brand identity, and finally mockup of the over product that this company designed.
The last thing that I created with this project was a mockup of what the garden would look like in this pallet setting as seen in the image above. The reason for creating this company was to provide access to a sustainable way to grow the user's own food for a suitable living. To provide an escape for people with mental health and to help boost that mental health. there are different garden packs to provide the user with their individual needs.
